The World Famous "Fence Wizard": Principia announces results of Fence Market Study...

Thursday, September 13, 2007

Principia announces results of Fence Market Study...

Unfortunate for us, Principia does not believe in the free lunch philosophy that guides the Fence Wizard Blog. The major results of the survey are described HERE.
However, for the full report you will have to pony up some money. Here are the points that I wish to pass on to Fence Wizard readers:

1. Demand for residential fence is estimated to be nearly $3 billion of the total fence market value in 2006. Steve Van Kouteren, a Principal at Principia Partners explains, The residential fence market consists of five major fence styles including privacy, post and rail, chain link, ornamental, and post and wire/wire mesh. The market can also be segmented by the four distinct material segments including wood, metal, plastic and mineral-based or masonry materials. Wood and metal are the dominant materials used, accounting for over 70% of the total value.

2.
In addition to vinyl fence, polystyrene, wood-plastic composites (WPC), and polyethylene are the other plastic-based fence materials. Mr. Van Kouteren says that the recent study estimates demand for plastic fence materials in the North American residential market to be over $600 million or nearly 25% of the total market in 2006.

3. Plastic fence will continue to grow its market share over the next five years. Most demand growth will be for vinyl and for new wood-plastic composite privacy fence. Both materials will be replacing wood. Plastic fence manufacturers have developed new privacy fence products with embossed wood grain and earth tone colors as well as low gloss to mimic wood. The new WPC fence products have an edge over vinyl in regards to availability of a wide range of darker colors. Both vinyl and WPC suppliers are looking to take advantage of the growing consumer demand for low maintenance, non-shiny, white plastic fence by tapping into the huge portion of the wood privacy market that will not consider white vinyl as an option.

Compared to vinyl post-and-rail fence, which has successfully penetrated and displaced as much as 50% of wood in many regional markets, vinyl only has about a 16% share of the North American privacy fence market. The large wood privacy market is also a target for the foamed polystyrene and 100% polyethylene-based fence products.

Again, thank you to Principia for this 2006 Fence market review.

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