The World Famous "Fence Wizard": January 2008

Saturday, January 12, 2008

Franchise Opportunities in the Fence Industry

Even if you have no interest in expanding your operation - you better know what the competition could be up to. Here is a comprehensive list of Franchise Opportunities in the Fence Industry that you need to know about - Truth be told there is no single full service fence installation franchise in North America:

1. Babygate Pool Fence - Total Investment to Start: $17,000 - $40,000. Find out more.
2. Garden Structure Decking - Total Investment to Start: not listed. Find out more.
3. Guardian Pool Fence - Total Investment to Start: $10,000. Find out more.
4. Deckare Fence and Deck maintenance - Total Investment: not listed. Find out more.
5. Alco Fence Painters - Total Investment: not listed. Find out more.
6. Jim's Fencing (Australia) - Total Investment to Start: not listed. Find out more.
7. AKJ Fencing (Australia)- Total Investment to Start: $25,000. Find out more.
8. Warner Fence (New Zealand) - Total Investment: not listed. Find out more.

Thursday, January 10, 2008

The Fence Economy on Google Finance

The Fence Wizard recently posted an article "Fence Industry Outlook - What Can the Stock Market Tell Us". The trouble of course continues to be that very little information is available regarding the Fence Industry because the vast majority of Companies in the Industry are Private and therefore need not report profits, estimates, or any other data to the public. The past two weeks on Wall Street have sent a strong signal - Ben Bernanke has to cut rates aggressively to avoid what may be an inevitable recession here in the States - Fed Reserve Comments today suggest that the message is getting through and Cash is on the way.

The Fence Industry has been struggling through a soft residential market with mixed opportunity in the Industrial Arena for 18 months or more in some markets. Google Finance does offer some helpful coverage for large private firms (127 companies to be exact) that are related in some way to the fence industry. Here are a few of the most relevant links from that list - click through to pick up some recent news and company info.

Allied Tube and Conduit
Master Halco

Kroy Building Products
Deacero
Merchants Metals Holding Company
Oklahoma Steel and Wire Company
Wheatland Tube Company
Certain Teed Corporation.......... (CertainTeed to cut 125 employees by May)

Saturday, January 5, 2008

How to Improve Your Fence Companies Online Presence

With all signs pointing toward a difficult year ahead it has never been more important to get the most marketing for the least amount of money. How about key marketing for free? Here is the World Famous Fence Wizard link list to free online advertising and marketing for your fence company. Remember, the more links coming back to your website and the higher it will rank in search engine results from Google, Yahoo, and MSN. Here is what we recommend:

Fence Industry Sites that you can participate with for free:
1. www.usfenceguide.com will give you a free listing and send you free traffic through their national fence company database. You are invited to create an advanced account with them but it is not required.
2. DMOZ - An open Directory Project Website. Basically just a Super List of fence company links that you can submit your company to.

Basic Free Advertising Through Company Directories (Find your base add and improve it for free; most of all make sure you are listed)
1. www.Local.com
2. www.Citysearch.com
3. www.Switchboard.com
4. www.Yellowpages.com
5. www.Listcorp.com
6. www.Superpages.com
7. www.Thomasnet.com

Post a free advertisement concerning any service you are offering at:
www.craigslist.com (also - try using it when you need to find a new employee; its free)

Networking Options:
1. Start a Myspace page and throw some pics on - you can do it in about an hour. Here is one company that did just that: Champi Fence
2. Join Facebook - Be an online member of your local community - Network! Network! Network! Join the United Fencers Association Here
3. Go to "Linked" and simply add your personal professional information, company name, and website link. It will take 15 minutes. When someone types your name into Google or Yahoo - your "Linked" information will come up every time.

Fence Discussion Sites that you can participate with, comment on, and leave a link:
1. The World Famous Fence Wizard - leave a comment on any article and link back to your website - Don't forget to sign our guestbook!
2. "Fence Resource" Discussion Page - Become a member for free and dive in!

Help with your website:
Track your traffic and see exactly where your hits come from, with Google Analytics
Find out exactly who is linking back to your website with: Who Links to Me?
Review the First Fence Industry Website Traffic Comparison:"The Wizard 50"

Rainy day reading advice:
Check your company record at The Better Business Bureau (even if you are not a member your company will be listed - you need to know what your customers are reading about you).
How do Google Searches work (how can you rank higher than your competitor who does not read the Fence Wizard Page)???? Click here and take a read!

This free marketing guide has been brought to you by: "Smart Business for Contractors: A Guide to Money and the Law (For Pros, By Pros)" - A Fence Wizard approved resource that you can buy for just $4.48.

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