From Fence Plowing to FenceTech some strange things can be found on the web when searching for Fence Videos. The Fence Wizard has taken the time to compile the first Fence Video Directory. Grab some popcorn:
Bad Tv Shows try to explain Fence Products:
Designing Spaces at FenceTech 2007
CBS Morning Show Fence Building Advice
Product Display, Installation and Manufacturer Show offs
D & D Technologies Gate Hardware
Amazing Gates - Electric Gate Operator Install
Magna Latch Products
Lock and Latch Gate Handle
Turnstyle Gates- Electric Iron Gates
Elite's Miracle Operator
Viper Electric Operator
Ameristar Montage Install via Hoover Fence
Cantilever Gate Install via Hoover Fence
Electric Fence Installation Part 1
Electric Fence Installation Part 2
Fence Plowing and Electric Fence mishaps:
Kid Crashed into Fence on Skateboard
Electric Fence you guess the rest
Goat that enjoys his electric fence
No explanation; just take a look
Pee on Electric Fence
Invisible Fence.......
Fence Plowing (XL Morning Show)
Interview with the Original Fence Plower
Fence Commercials and other oddities
Budweisser Invisible Fence Commercial
Harper Fencing Commercial (UK)
Himco Security Products Commercial
Simtek - Mity Fence vs. 70mph fastball
Sunday, January 13, 2008
Video and Fence; A YouTube Study.
Saturday, January 12, 2008
Franchise Opportunities in the Fence Industry
Even if you have no interest in expanding your operation - you better know what the competition could be up to. Here is a comprehensive list of Franchise Opportunities in the Fence Industry that you need to know about - Truth be told there is no single full service fence installation franchise in North America:
1. Babygate Pool Fence - Total Investment to Start: $17,000 - $40,000. Find out more.
2. Garden Structure Decking - Total Investment to Start: not listed. Find out more.
3. Guardian Pool Fence - Total Investment to Start: $10,000. Find out more.
4. Deckare Fence and Deck maintenance - Total Investment: not listed. Find out more.
5. Alco Fence Painters - Total Investment: not listed. Find out more.
6. Jim's Fencing (Australia) - Total Investment to Start: not listed. Find out more.
7. AKJ Fencing (Australia)- Total Investment to Start: $25,000. Find out more.
8. Warner Fence (New Zealand) - Total Investment: not listed. Find out more.
Thursday, January 10, 2008
The Fence Economy on Google Finance
The Fence Wizard recently posted an article "Fence Industry Outlook - What Can the Stock Market Tell Us". The trouble of course continues to be that very little information is available regarding the Fence Industry because the vast majority of Companies in the Industry are Private and therefore need not report profits, estimates, or any other data to the public. The past two weeks on Wall Street have sent a strong signal - Ben Bernanke has to cut rates aggressively to avoid what may be an inevitable recession here in the States - Fed Reserve Comments today suggest that the message is getting through and Cash is on the way.
The Fence Industry has been struggling through a soft residential market with mixed opportunity in the Industrial Arena for 18 months or more in some markets. Google Finance does offer some helpful coverage for large private firms (127 companies to be exact) that are related in some way to the fence industry. Here are a few of the most relevant links from that list - click through to pick up some recent news and company info.
Allied Tube and Conduit
Master Halco
Deacero
Merchants Metals Holding Company
Oklahoma Steel and Wire Company
Wheatland Tube Company
Certain Teed Corporation.......... (CertainTeed to cut 125 employees by May)
Saturday, January 5, 2008
How to Improve Your Fence Companies Online Presence
With all signs pointing toward a difficult year ahead it has never been more important to get the most marketing for the least amount of money. How about key marketing for free? Here is the World Famous Fence Wizard link list to free online advertising and marketing for your fence company. Remember, the more links coming back to your website and the higher it will rank in search engine results from Google, Yahoo, and MSN. Here is what we recommend:
Fence Industry Sites that you can participate with for free:
1. www.usfenceguide.com will give you a free listing and send you free traffic through their national fence company database. You are invited to create an advanced account with them but it is not required.
2. DMOZ - An open Directory Project Website. Basically just a Super List of fence company links that you can submit your company to.
Basic Free Advertising Through Company Directories (Find your base add and improve it for free; most of all make sure you are listed)
1. www.Local.com
2. www.Citysearch.com
3. www.Switchboard.com
4. www.Yellowpages.com
5. www.Listcorp.com
6. www.Superpages.com
7. www.Thomasnet.com
Post a free advertisement concerning any service you are offering at:
www.craigslist.com (also - try using it when you need to find a new employee; its free)
Networking Options:
1. Start a Myspace page and throw some pics on - you can do it in about an hour. Here is one company that did just that: Champi Fence
2. Join Facebook - Be an online member of your local community - Network! Network! Network! Join the United Fencers Association Here
3. Go to "Linked" and simply add your personal professional information, company name, and website link. It will take 15 minutes. When someone types your name into Google or Yahoo - your "Linked" information will come up every time.
Fence Discussion Sites that you can participate with, comment on, and leave a link:
1. The World Famous Fence Wizard - leave a comment on any article and link back to your website - Don't forget to sign our guestbook!
2. "Fence Resource" Discussion Page - Become a member for free and dive in!
Help with your website:
Track your traffic and see exactly where your hits come from, with Google Analytics
Find out exactly who is linking back to your website with: Who Links to Me?
Review the First Fence Industry Website Traffic Comparison:"The Wizard 50"
Rainy day reading advice:
Check your company record at The Better Business Bureau (even if you are not a member your company will be listed - you need to know what your customers are reading about you).
How do Google Searches work (how can you rank higher than your competitor who does not read the Fence Wizard Page)???? Click here and take a read!
This free marketing guide has been brought to you by: "Smart Business for Contractors: A Guide to Money and the Law (For Pros, By Pros)"
Monday, December 31, 2007
2008 - Fence Industry Notices
Some brief notices that may affect your company heading into the new year:
Starting in 2008 - Tax Law Changes
Self-Employment Tax Contribution Base Increases. The maximum amount of self-employment income subject to Social Security taxes will increase, probably to about $102,000 in 2008, up from $97,500 in 2007. (The exact amount was not set at this writing. Check this Web site for updates.) The self-employment tax rate remains 15.3 percent. The full rate applies to the first $102,000 of self-employment income; after that only the 2.9% Medicare tax applies.
Social Security Tax Contribution Base Increases. The maximum amount of wages subject to Social Security tax will increase to about $102,000 in 2008, up from $97,500 in 2007. (The exact amount was not set at this writing. Check this Web site for updates.) The 7.65 percent tax on employers and employees will apply to the first $102,000 or so of wages; after that only the 1.45% Medicare portion of the tax will apply.
Business Standard Mileage Rate Rises. The standard business mileage rate will increase for miles driven in 2008 for business, up from 48.5 cents per mile in 2007. (The exact 2008 rate was not set at this writing. Check this Web site for updates.) Remember that you can deduct the cost of parking and tolls in addition to the mileage allowance.
Fence Wizard Update on this item:
IRS Announces 2008 Standard Mileage Rates; Rate for Business Miles Set at 50.5 Cents per Mile
Tax-free Parking for Employees. Starting in 2008, firms can pay for $220 a month of parking tax free for employees, up $5 per month from 2007. The cap on tax-free transit passes rises to $115 a month, up $5 a month from 2007.
Increased Section 179 Expense Deduction. The maximum amount of equipment placed in service in 2007 that businesses can expense increases to $128,000, a $3,000 increase from 2007. The annual investment limit increases to $510,000 for 2008, up from $500,000 the year before. Thus, you won't begin to lose the benefit of expensing until you place more than $510,000 of assets in service in 2008.
IRS 2008 Benefit Plan Limits Announced (feed courtesy of Strategic HR Lawyer)The IRS recently announced benefit plan limits for 2008. Here are some of the highlights:
- Maximum 401(k) Contributions - $15,500
- Maximum Compensation Limit - $230,000
- Highly Compensated Employees - $105,000
- Annual Contribution Limit for Defined Contribution Plans - $46,000
- Annual Benefit Limit for Defined Benefit Plans - $185,000
- Age 50 and Older Catch-Up Contributions (for other than SIMPLE Plans) - $5,000
- Annual Contribution Limit for 457 Plans - $15,500
CA Law will take away hand held cell phones and all phones from CA teenage drivers July 1st
Friday, December 28, 2007
Fleet Decisions: Gas vs. Diesel.
Often times we fall into the trap of thinking that overhead costs are generally the same for everyone and there is not all that much we can do about it. An average company can get away with that mentality; a great company scraps and claws for every possible cost advantage over their competitors. In a slow Fence Market - cutting costs and buying smart has never been more important for your bottom line. If you are in position to add or replace a truck in your fleet - we hope this diesel vs. gas comparison will help.
Numerous considerations must go into your decision. You have to worry about insulting the local Chevy dealer if you buy a Ford; will Jim (your best foreman) get mad that his truck is now the second newest because Franks 76' International is the truck your replacing and not his. Will your wife complain that you are spending 50K on a new "work" truck while she is still driving the Volvo that she has managed to dent on all four corners, top, and bottom. We can't calculate those items mathematically; we can estimate the cost per mile of a new truck. Your cost per mile vs. your evil competitor is all that matters here.
We all know that Diesel has outpaced the price of gas per gallon for some time now. Lets briefly review the past three years:
As you can see Diesel is projected to stay higher in 2008 but the cost gap is narrowing. The Fence Wizard Calculator says that Gas was running 5.5% cheaper than diesel in 2005 but that number is expected to narrow to 3.1% in 2008. Those who already own diesel trucks know that paying a small premium for fuel is well worth it - lets briefly review why that is the case:
Diesel trucks get much better mileage when comparing gas trucks with equivalent power (if you can find one). Overall Diesel maintenance costs are cheaper despite higher costs for oil changes; lets skip to the chase - Fleet Central has performed an exhaustive fleet review cost comparison for "Medium Duty" trucks. We will not bother re-inventing the wheel so here it is:
If you are not familiar with the depreciation line item ask your accountant if and how he or she is depreciating your rolling stock and read this depreciation guide.
Ready to go Diesel?
Popular Mechanics just completed a three-way comparison of light duty diesel pickups in their December 2007 issue (Fence Wizard readers may access the article and the video free of charge). They gave the trophy to the Chevy Duramax (fastest 1/4 mile and the best fuel economy of the bunch).The fact is that running 20 year old trucks will keep your cost per mile high - you have to ask yourself how much does one transmission failure 40 miles from town actually cost you? If your ready to upgrade - the Wizard recommends that you think Diesel.
Energy Information Agency
Get Popular Mechanics for just $1.00 per issue with this special Fence Wizard Link
Friday, December 21, 2007
Fence Domains; Good Luck......
The internet has been scoured and picked clean by people with no jobs. They have systematically taken and reserved nearly every possible domain name that you might find useful. If you have an interest in buying a useful domain name in the Fence Industry - here is what we found on www.whois.domaintools.com.
By the way "Fence.com" is for sale but we have not found the information or sale price yet.
| Domain | Price |
| PrivateFence.com | $200.00 |
| StuccoFence.com | $295.00 |
| FenceTree.com | $500.00 |
| CountyFence.com | $500.00 |
| ActiveFence.com | $688.00 |
| FenceMen.com | $750.00 |
| WestFence.com | $999.00 |
| FenceInstaller.com | $1,000.00 |
| AmericanFenceInc.com | $1,388.00 |
| CreativeFence.com | $1,688.00 |
| FenceKing.com | $1,800.00 |
Thursday, December 13, 2007
A Wizardly Billing Tool....
Doing one of your first Public Works Projects? Have a big Residential job that you need a to send a professional looking progress billing on?
The Wizard has a free tool for you. Call it an early Xmas present. We have developed an Excel file that you can use to professionally bill for partial payments. All you have to do is figure out what percentage of work you have done and punch in the numbers. The rest of the headache of redundant math and percentage calculations will be done automatically for you. This file will also calculate the retention (you choose between 5% or 10% retention). Most General Contractors require a similar format - they should accept this (and they will be impressed with the automatic template). The only problem is that Google Blogger does not allow us to upload the file to this site. So if you want the excel file template just send an email to: fencewizard@gmail.com (Type "Request Excel" in the subject) and we will forward the file to you. You obviously need to already have Microsoft Excel to run this file.
Here is what the template looks like, you can enter in your own item list in the "B" Column - I entered in some example descriptions and values. (click on it to view a larger image):
Sunday, December 9, 2007
Saturday, December 8, 2007
The "John 3.16" of your large fence project management.
This post will likely be the most important information that you will ever read here at the Fence Wizard Blog. We say that because if you follow this advice carefully you can avoid being trapped in a position that can unfairly cost you thousands of dollars as a prime contractor or a subcontractor. The Topic: "Organizing and maintaining Correspondence". Have no idea what I'm referring to? That's OK - your in the vast majority group of people who are not attorneys - surely a good thing.
First off this post is specifically a guide for how to manage information from the moment you meet a customer until final payment is received. We are not tackling contracts, profit markup's, bidding, or any type of selling technique.........you are thinking: "What else is there?".
Now - follow this line of thinking: Once you sign a contract with a customer, general contractor, or any entity whatsoever; you are entering a "Legal Agreement". MOST customers will attempt to breach this contract by encouraging you to do work beyond the explicit agreement without compensation. Your goal as a "FOR PROFIT" business is to avoid providing free services at every possible opportunity!
You are reading more carefully now because you are now thinking of the last customer who did this to you - and it may well have been within the past week. Do not get into the truck ever again ready to kill somebody because you just caved in and agreed to provide extra work for a customer who is breaching what you thought was a clear contract for work. All of us have 10,000 of these stories so I wont write the full book here. Every contractor knows this problem; how do you keep yourself out of the work for nothing change order game?
Start Here. From the moment you meet a customer (by phone or in person) begin keeping detailed notes about everything the customer says. Even if they are using incorrect product language or descriptions WRITE IT DOWN and KEEP YOUR NOTES ! It is amazing how many customers will refer to the first or second phone call that you had with them and claim that they had implied for you to include a particular item in your bid (how could they possibly know that you forgot that conversation and did not include the diamond encrusted strike latch (dipped in liquid platinum). Well, the fact is they probably never mentioned the latch - but since you can't remember all 2,000 phone calls this week and you have no method to prove them wrong - you now have to give away the diamond encrusted latch and how on earth will you melt the platinum. While you must begin with good notes, you must take the time to reasonably list all important items and spec descriptions on your work proposal or contract. If your proposal is detailed and never mentions the special latch , then you have ground to stand on. If your proposal and contract never mention any product details - then it can't be assumed that you included or excluded the special latch. Please allow the latch example to be synonimous with (Part 203 F of the 300 page job book that you priced to the school district) or (Option 13 to the Army Core of Engineers that included adding six gate operators but deleting 1800' of a Concrete Retaining Wall previously listed in Option 7A and 7B.
Ok - so first we must keep good "Phone Notes" from day one; second a detailed work proposal or contract. Now the job starts; this means that unexpected events will occur - but before they do you are going to begin keeping a "Daily Project Log". Contractors who win lawsuits brought against them often have just one piece of relevant evidence: THE DAILY PROJECT LOGBOOK. Why? Because a Daily log is the only method you have for proving job site conditions, scheduled events, peculiar things, the light rainfall on Tuesday, your workers hours on site, and any other acts of God that can and will occur. Often small miscellaneous inputs in a logbook will trigger the memory of other things that happened 18 work days ago when the landscaping company was trenching along your posts holes (now a telephone cable is out and you are tagged with a bill for repair). There are millions of reasons to keep project logs; as a rule of thumb for small and mid size fence companies - utilize them for every public works project and every job that will account for 3% or more of your estimated yearly gross income. The format is not crucial but you need to include: the date, weather conditions, scheduled events for the day, worker list with time in and time out, safety meetings and sign ins, and the rest and often the majority should be for miscellaneous notes such as "Dave, the assistant manager, asked for workers to park on street instead of the parking lot for the duration of the project". (Knowing the exact day you were asked to do this could be important - hopefully it is not).
The Project Logs are essential but here is another tip that will not eat up any of your time or your foreman's time: Ask your customer to email you all questions or requests. I know you have email or you would not be reading this. Email is best automatic correspondence device. It marks the exact time and is an exact quote of whatever your customer wants or wants to know about. Email is the contractors best friend and it can bail you out of major disagreements if you can force your customers to use it. The fact is that when you get a cell phone call while you are trying to load a bobcat you are going to forget a certain percentage of the conversation. Very simply ask the caller to shoot you an email because you can't write the message down at the moment. This is the best habit you can get in; avoid blindly discussing project details when you are ill prepared to do so; the customer has the advantage in those scenarios because they prepared prior to calling you. Remember , whatever you say will be held against you when the customer is looking for free add on.
When you follow those basic steps you will have important reference tools for an argument, should one occur. The reality is that doing these things avoids arguments and misunderstandings. There is still the question of how to handle a customer that has a passive aggressive technique of pushing you into a bad position. You have to be tough and calm in these situations - a fight with the customer will never help you finish the job or get paid - never. If you can, avoid making any decisions at the moment a customer corners you. The reality is that a customer can and will develop a strategy to confront you on something you have not thought about and had no intention of providing. Being caught off guard often causes us to simply give in to requests because we feel nervous or unprepared. Listen to all requests, if you do not feel comfortable explaining any answers - then reply: "please let me review my notes and I will call you from the office" or "its a good question, let me review it with the boss and find out".
(SIDENOTE: Its always to your benefit to have a secret evil boss). If you can buy yourself some time you can make a better decision about throwing in the strike latch or presenting your customer with evidence that they chose the fork latch and what the change order amount would be "to add that item to the project". The reality is that sometimes you must throw something in to close out a job. When you provide anything beyond your agreement but decide not to charge for it- send your customer an invoice with the description of the extra work, the fair value price, and then credit the account for a reason such as "good customer discount". It is vital that the customer see what the value of the "free" service was. This encourages them to not actually think its free - reasonable people do not expect free things; they just want a good deal.
Again, unexpected events will occur on every job site and you must protect your company. We know this will happen - when it does:RELAX and do not take personal blame for not having Wizardly foresight. Use your notes and collection of correspondence to prove yourself right; you deserve to be paid for extra work. But are your employees doing extra work without you knowing??? Stay tuned to the Wizard, that article is coming soon.
For a far more detailed experience on the topic The Fence Wizard recommends these books:
Contractor's Guide to Change Orders
Construction Daily Project Log for Construction & Maintenance
Tuesday, December 4, 2007
Fence Industry outlook - what can the stock market tell us?
We have all been affected by the construction slowdown - especially those who are focused on residential work. When will it come back? How can we forecast 2008 and beyond. Well, no single person or indicator could do that alone. However, "The World Famous Fence Wizard" is here to guide the Fence Universe and that is what shall be done.
Lets give Wall Street a chance to help. The Wizard has developed the following fund (first of its kind) of publicly traded companies that are directly related to fence material, raw product, and the Construction Industry. The idea is to evaluate a group of companies and stocks to get an idea of what Wall Street is betting on going forward. The difficulty is that there are very few publicly traded companies that focus on the fence industry. The test fund is diversified but the focus is on companies with a strong American presence; this is not an international gauge at this time. When it comes to materials such as raw steel, zinc or timber we must remember that such markets are without doubt related to the world economy, if zinc prices are up worldwide then zinc stocks will rise even if domestic demand is weak. Also - high raw material prices often indicate a strong market but we must recognize they directly hurt end users like Fence Installers who have to pay more for product. So if world demand for zinc is high - Joe Blow's Chain Link Fence Company will pay the high demand price regardless of the strength of demand in his market . Without further ado here are the fund selections, split into three groups:
1. Residential Related industries
TWP (Trex, the largest composite fence and deck manufacturer).
HD (Home Depot - we must included the giant in building product retail).
XHB (This is an index fund of U.S homebuilders...... new homes = new fences).
WLK (Westlake Chemical Principal is a leader in manufactured vinyl products including fence).
Conclusions - as expected, residential related industry has been hit very hard, the worst of our 3 subgroups, the sub prime fiasco seems to have pushed these stocks down further, the 3 month drop is substantial.2. Commercial and Industrial Related Industries
ZRBA (Zareba Systems, Inc. is the world's leading manufacturer of electronic perimeter fence and security systems for animal and access control).
GVA (Granite Construction Co. is a regular play for those betting on increased spending on public works and building projects throughout the country)
DJ_2357 (Dow Jones Heavy Construction Fund - we all know that security and fence follow these projects at regular if not increasing rate)
Conclusions: Stronger then the residential indicators because it is not dependent on the rise and fall of new homes and less dependent on consumer spending and credit worthiness. The Government will keep spending on public works -that helps holds heavy construction spending closer to constant.3. Raw material / mining, lumber, chemical, steel etc.- again international demand affects this group and it relates to all types of end users. Did you know copper prices affect the cost of pressure treated wood posts?
VMC (Vulcan Materials;concrete and aggregate products).
DJ_1733 (Dow Jones US Forestry Index covers all the major lumber yards and mills).
DJ_1770 (This global mining index includes holdings in all the big names).
DJ_1757 (Dow Jones U.S. Steel Index)
Conclusion: this group has gathered significant profit from worldwide demand for material, strength in these stocks, especially mining, will actually create a burden for domestic construction to recover as foreign demand drives up pricing. Another issue - the weak dollar makes it more and more expensive for American business to buy anything on the world market. For example - if a vinyl manufacturer is buying chemicals and oil derivatives it will cost more in dollars as our currency remains weak. Conversely, If you are drilling for crude in Texas you are benefiting greatly from a weak dollar that is helping to push up the price of oil. World markets are affecting your local company, it is important to understand why.
The Wizard Fence Fund Indicator totals:
All groups combined past 1 year: Down 3.4%
All groups combined past 3 months: Down 3.1%
This suggests that the forward thinking is very negative. We need to see the past 3 months beat the 52 week trend and turn positive in order to conclude any positive outlook is occuring on Wall St. Most of the weakness remains in residential building - this wont change much in 2008 and will likely get worse. Lets check back on this in 3 months and see if we can locate any improvement.
Here is a tip - try to avoid investing in any of stocks or etf's that i listed in the first two categories. In fact, you would want to do the opposite - short those groups (bet against them). As a member of the fence industry and the overall construction industry you already have significant risk and reward already built in to everything on the list. To be diversified, you need to invest in other industry. Remember all of the workers at Enron who had all of their savings in Enron stock..... bad idea. You could take a small stake in the "raw material" group - this would help "Hedge" your company against rising material costs in the same way that Airlines invest in crude oil futures. You too would want to have some investment in energy, this would help to "Hedge" your bottom line against things that hurt your company like higher fuel prices and electric bills. If stock in Exxon Mobile drops - don't worry too much, your probably paying less on fuel for the company fleet. Please remember - these are very basic concepts to consider and not right for everyone.
Related Articles of interest:
World Fence News Contributer Jim Lucci describes the tight rope for the fence industry.
Jp Morgan Analyst predicts Lumber Markets have reached bottom.
Matt McCall, president of Penn Financial Group says its time to look at investing in homebuilders.
World Fence News Staff Aritcle "December Field Report"
Sunday, December 2, 2007
Fencetech 2008 etc.......
FEB 5-7: Fencetech will be at the Mandalay Bay in Las Vegas, NV. Click here for AFA's website information and schedule. Still no indication if the Fence industry will take a larger role in the installation of pipe for pole dancing, apparently most show goers spend significant time analyzing structural stability of such "posts" from a 10' - 20' distance.
For those on the east coast you can see most of of the big names the following week at......
FEB 13-16: The 2008 International Builders Show will be in Orlando, FL - Tickets will set you back $100.00 so don't bother taking the kids. To see the complete list of fence manufactures and distributors that will have booths click here.
Also - for a quick look at the ISB show featured products click here.
For a huge list of construction related Trade Shows, locations, and dates try: www.biztradeshows.com. The Biztradeshow list is not complete to be sure - it does not have either show I described above.
World Fence News Puts Out This Event List As Well.
Thursday, November 29, 2007
United Fencers Network Established on Facebook...
The United Fencers Network or UFN has recently been established on facebook. Facebook allows groups of the same ilk to converse, meet, and discuss common interests. The UFN will be focused on concepts and concerns that suppliers and installers are currently dealing with. The advantage of using Facebook for this enterprise allows free access to all who join, access to industry news, and instant communication with other companies, suppliers, and even customers that are literally around the world.
When you have a minute or two - stop by www.facebook.com - sign up - and look for the United Fencers Network (UFN). It's easier than running a 20' stringline and hopefully it will keep us all in line. Our consumers are online now - lets get back ahead of the game, get informed and connected. Let me make it easier::::
Here is a shortcut - follow the linkbelow:
http://www.facebook.com/p.php
Everyone can join Facebook free and easy. To register, go to:
http://www.facebook.com/p.php
Monday, November 26, 2007
Historic Fence photos......
The Fence Wizard will be posting historic pictures of installation and equipment in December. Send the Wizard a historic pic from your companies past with a full description. Lets not forget where we all came from just a short time ago.
Send your pics to: fencewizard@gmail.com
Sunday, November 18, 2007
A New Player In Aluminum Fencing...
North Carolina based "Aluminum Fences Direct" has jumped into the retail and wholesale aluminum fence market. All panels are assembled in the U.S. - they also get all raw material from U.S. sources - a rarity in the segment. The Warranty appears to be an industry best and pricing appears to be extremely competitive with wholesale sources. I asked management a few questions and here is some more info for Fence Wizard readers:
With our volume commitment and national coverage, we have contracted an aggressive discount structure that we're able to forward on to you... the DIY home owner and smaller fence contractors.
As mentioned, all of our aluminum fence panels, posts and gates are made and assembled in the USA which is why we can offer such a quick turn-around of just 5-10 business days.
We have some traditional styles like most aluminum fence companies, but another thing that sets us apart is some of our unique styles. We have a cast aluminum style that looks just like wrought-iron and we have a more traditional style that resembles a curved gothic top. These styles and more are only offered through our unique manufacture source.
We have a great deal of knowledge about fencing, especially aluminum, so if you have any questions in what you might need, please don't hesitate to contact us. Visit our website to see how we’re different from all of our competitors. Thank you for your consideration!
Limited Lifetime Warranty Info
Pictures
Monday, November 12, 2007
Architects already know it - go to caddesisgns.com
This website can be a great tool for folks looking to specifiy exactly what they want on their private business or even residential fence project. Its very simple and this is a free site --- go to http://www.caddesigns.com/
Type in "Fence" in the main search on the top of the page and you will see:
CSI CATEGORIES (Select category to refine search)
 | (32 31 00) fences and gates |
| (32 31 13) chain link fences and gates |
| (32 31 19) decorative metal fences and gates |
| (32 31 29) wood fences and gates |
| (32 31 23) plastic fences and gates |
| (32 31 16) welded wire fences and gates (Go ahead and use the above category links, I made them active) Follow your nose from there - you will have acces to designs like the one pictured (Top) from Builders Fence Company. |
Sunday, November 11, 2007
TREX sets aside another $45 million for defective product replacements....
TREX is one of the nations largest manufacturer of Fence and Deck material and has seen its stock price fall from $27.70 back in February to the current price of $8.00 on Nov 9, 2007. Trex had already lowered 2007 earnings estimates citing a significant effect from the construction slowdown. But the Fence Wizard is focused on the announcement of the massive $45million charge to create a reserve for defective product replacement. If you install or own a TREX product - please comment and let us know what is going on with this company and how you have been affected. Is Trex paying for labor to replace defective products?
© 2007 The Associated Press
WINCHESTER, Va. — Trex Co. Inc., which makes decking, railing and fencing products, said Tuesday it swung to a loss in its third quarter due mainly to a large reserve for replacing defective decking material manufactured at one of its plants.
For the quarter ended Sept. 30, the company reported a loss of $41.2 million, or $2.77 per share, compared to a profit of $4.6 million, or 31 cents per share, in the prior year quarter.
Analysts polled by Thomson Financial expected a profit of 11 cents per share. Trex said its profit was hurt by a $45 million increase to a product defect reserve for the replacement of decking material manufactured at its Nevada plant between 2003 and 2006 and a $9.4 million inventory adjustment. Revenue fell 18 percent to $64 million from $78.1 million in the third quarter of 2006. Analysts predicted revenue of $75.9 million.
Trex Warranty Infomation
Trex Press Release addresses Defect Issue
Friday, November 9, 2007
How to find and hire an employee....
This is the best article I have read on the subject, it was brought to us from Fenceweek.
FINDING GOOD EMPLOYEES (using your cell phone)
Good employees, with a strong work ethic and knowledge of their trade, are already employed. When they want to change jobs, they can usually do so quickly. That is why, when you decide to hire an employee, you also need to move quickly.Here is a method that some of our coaching clients are using and so far it is working great.
Write a four or five line ad, starting with "Top Pay for (insert job name here)." Then list briefly what you are looking for, i.e., experience, must have own hand tools, late model vehicle, good driving record, no drugs or alcohol, whatever else you feel is important. The key phrase is "Top Pay for . . . "
Put the ad everywhere you can: in the paper, on the Internet, on the bulletin board at the supply house. List your cell phone number - and make sure you have your cell phone with you to take the calls. When potential employees call in, here is what you say:
"I'm going to give you a 30 second commercial about the job, when I am done I want you to tell me if you can do it. You will be checked and evaluated during the first two weeks of employment so if you tell me you can do the job, be aware you will be checked and tested. I will not talk about money on this call. If you can do the job, we will meet later today or tomorrow morning, have some coffee, talk about the job, the pay and see if there is a fit between us. Is that fair enough?"
Now, notice that you won't talk money. That forces the potential employee to focus on the job requirements, and it stops your competition from calling and finding out what you are willing to pay good help. If the caller comes back with any questions about pay, they are the wrong person for you. Their focus is obviously on the pay, not the work, and it tells you they won't follow directions!
Give them the short commercial, describing the work and the requirements. Remember to keep it short and to the point. 30 seconds is plenty of time to tell them what you want. When you are done, you ask them, "Can you do that job?" If they say no, then say good-bye nicely. That is one less resume to look at, one less interview to hold - both you and the potential employee have saved time.
If the answer is yes, set a time and place to meet for coffee. When you meet, go through your normal hiring questions. If they measure up, hire them on the spot. Forget the resume and job history stuff. Good employees are not going to hang around waiting for you to go through the three to five week game of interviewing every guy in the world. Give your new employees a two-week trial period. If they make it through the first two weeks, there should be a second probationary period so you get a chance to really see what they are like and what they can do. The second period should be at least six weeks or more. At the end of the second trial period, you set their wage.
Remember, asking for resumes, former employers, and the rest of the fall-da-rah that goes with that approach seldom will get you the same truth that a short trial period will provide. If they don't work out, send them down the road and start over.
You should have an employee manual in place, and one job requirement is reading and signing the manual. If they won't sign the manual, don't hire them. In today's market, the deck is stacked more and more on the side of employees, and you must protect yourself and your company from those who are looking for a free lunch.
Using this approach, you will find that good employees are available, and they are ready to move ahead. Be ready to move ahead as well and you'll save yourself time and aggravation.
Final Comment:
I can't emphasize enough the value of a good employee manual.
I received a call from a company that terminated an employee. Almost a year later, the employee sued them for $26,000 for discrimination, etc. In your employee manual, include language that states they can only file a claim against your company for a period of 6 months after they leave. That limit has been upheld in the courts. Have your attorney write it, add it to your employee manual, and be sure that everyone, including long time employees, sign off on it. Cover Your Assets.
Thursday, November 8, 2007
The Story long ignored by US media: the overwhelming success of Israel's border fence
The Fence Wizard staff has brought you the complete story that has miraculously gone unreported concerning the Israeli border fence and its effect against terror attacks. The links, videos, and slide shows below will convey an enormous amount of information in just minutes - this is well worth it, the information is well presented. Once you absorb this basic information you will be forced to wonder- Why have I not heard about this?????
Click HERE for the official Israeli Diplomatic Website....below are the key links:
The Anti-Terrorist Fence - Facts and Figures: English
The Anti-Terrorist Fence - An Overview: A comprehensive summary of the major issues concerning the fence (WORD 62 KB)
Saving Lives: Israel's Security Fence (pps): English (2mb)
Which Is Really Worse (pps 1mb)
Fence Against Terror (Video - IDF Spokesperson production). Ramadan Shalah, Palestinian Islamic Jihad leader,publicly admits that Israel's Security Fence is an important obstacle to the terrorist organizations policy of carrying out suicide attacks.
Although the media describes the fence as a wall, 96% is rather rudimentary chain link fencing. The walled section was erected to protect a highway from rooftop sniper fire that had become a regular problem. The erection of a fence in this case has saved lives. It has increased the freedom of peaceful people. The ultimate display of a good fence making good neighbors. The fence is not the answer to all problems, but it is saving lives and adding Wizard like stability.
Tuesday, November 6, 2007
Update: Golden State Fence, Guilty or an unfair poster child?
As promised the Fence Wizard responds to Golden State Fence founder and CEO Mel Kay's rebuttal regarding his company, for full context the Wizard recommends reading Mel’s comments, click: The World Famous "Fence Wizard": Mel Kay defends Golden State Fence reputation and history....
Here is the Wizardly Response:
Mel States: “First of all, there has never been any attempt to sidestep the law to undersell our competition”
The Wizard finds that sidestepping the law is exactly what your company pled guilty to.
Prosecutors agreed and brought charges against Golden State Fence for the repeated non-compliance. Its hard to ignore that the Federal Government notified your company in writing in July 1999 that at least 15 of its employees at its
This is not a record of attempted compliance – after being warned at just one of eight locations (
Mel States: “We lead the nation in our industry regarding the wages we pay our employees from the yard personnel to installation to office”
How can you possibly know this? Have you surveyed every fence company in the nation? Certainly any company that regularly wins government contracts must pay prevailing wage rates (either state or federal) to it’s workers. Those rates are typically between $35-$60 per hour depending on the project and classifications assigned for the project. Non-Union workers earning those rates can make over 100K per year; certainly a wonderful thing – but these rates are not established by
This begs the question – How does Golden State Fence or Fence Corporation, or whatever other name you like, get away with continuing to bid government projects despite being caught for hiring illegals? Maybe the attorneys at
The Wizard is very impressed with this, although it seems nearly impossible to give workers 6 weeks off per year plus sick pay. This equates to over 15% of the year paid without work – hard to believe but we will take you at your word.
The Wizard Cannot ignore these two conflicting statements. If “most” workers have been with the company for 15 years or longer how can you explain the turnover you cite with hiring over 1942 workers over a 6 year span while maintaining a workforce of about 500-700 according to quoted sources.
To make these figures fly we would have to assume the following:
Most workers= at minimum 251 (a tiny majority of 500). This leaves 249 others (the minority). 1942 workers hired /249 slots available = 7.8 workers hired per slot. Using that data over a period of approximately 6 years:
6years/ 7.8 hired per slot = .77 years worked per employee hired during the 1999-2005 span.
This basic math tells us that roughly half of the employees hired during that period would not have ever become eligible for the vacation pay and probably other benefits that arise from working at least a full year. Perhaps this explains some of the savings that comes from hiring and firing (or simply losing) such huge numbers of workers. Certainly this amount of turnover is not common in the industry – not to that degree. In fact it reminds me of a scheme that many US resorts use during peak season; ski resorts for example will hire large percentages of young foreign workers to work the season. Most of the benefits offered to them require a full years work, however most of them did not understand the benefits package and never intended to work more than the peak season and do not have legal visas to stay that long. Its a great deal for the resorts; very misleading to the foreign students on the work visas.
The following publications were utilized:
http://www.msnbc.msn.com/id/16211320/ ; http://search.washtimes.com/national/20070330-124512-2035r.htm http://query.nytimes.com/gst/fullpage.html?res=9B0CEEDC1231F936A25751C1A9609C8B63
San Diego Tribune
Relevant Links about this discussion:
Golden State Employment Link
Golden State Fence Official Website
Mel Kay Autobiography
